In the promo, Tim Cook appears as an employee at Lumon Industries. His character undergoes the “severance” procedure, splitting his work identity (Outie) and personal identity (Innie).

EXCLUSIVE: Apple TV+ pulled all the stops promoting the second season of its sci-fi drama Severance, with even Apple CEO Tim Cook filming an elaborate promo ... an employee of the fictional ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...