NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Venmo announced a partnership with the Big 12 Conference and Texas Tech pitcher NiJaree Canady Tuesday morning, which will ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

It's never too early to start projecting who the best teams might be in 2026 and Softball America has done just that with Texas Tech leading the way. The Red Ra ...

Five-star OT Felix Ojo is now the highest-rated Texas Tech football recruit in decades after committing to the Red Raiders on ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

It looks like a huge offer from Texas Tech has won the recruiting race over the Texas Longhorns for five-star OT Felix Ojo.