Social media service Bluesky has added millions of users looking for an alternative to X in recent months, but don't expect NFL teams to join the shift anytime soon. The NFL and its franchises only ...

The Washington Capitals will continue to wear the logo of Chinese-owned social media platform TikTok on their road jerseys ...

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The University of Wisconsin is refusing to disclose even redacted copies of its current athletes’ NIL agreements, contending ...

On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business ...

The Badgers have refused to disclose the information, citing one specific and perhaps controversial reason. The University of ...

One of the enduring storylines of the 2024-25 college football season was newfound parity across the sport. On Monday night, ...

The University of Wisconsin denied a request by Sportico to view its current athletes' NIL deals, saying that sharing the ...

The average NBA team is worth $4.6 billion, according to data compiled by Sportico. The Golden State Warriors rank first at $9.14 billion, while the Memphis Grizzlies rank last at $3.06 billion.

Deion Sanders' contract extension at Colorado has been a hot topic, leaving fans anxious about his future with the Buffaloes ...

The UConn women's basketball program had a record-setting season for ticket sales in 2023-24, generating over $3 million.

The Washington Capitals will continue to wear the logo of Chinese-owned social media platform TikTok on their road jerseys as ...