In B2B marketing, influencer marketing prioritises expertise and reliability, contrasting with B2C's focus on emotional ...

From parathas and filter coffee to protein bowls and trail mix, India’s breakfast has gone from kitchen ritual to ...

Calls to boycott American brands in India are rising as businesses and political groups react to new U.S. tariffs. Prime ...

Rumble, a U.S.-listed video platform, is contemplating a bid for Northern Data AG. The potential offer is around $1.17 ...

Zurich Kotak General Insurance has appointed Surabhi Kanjilal as its chief marketing officer to enhance marketing and brand ...

Infectious Advertising has reinforced its leadership team by appointing Divesh Mehta as associate vice president – planning ...

TBWA\India has appointed Anirban Mozumdar as its chief strategy officer, leveraging his extensive 28-year background in ...

Latest stories by Press Trust Of India. Press Trust Of India writes for ETBrandEquity.com and gives views & updates on the Indian Marketing & Advertising industry.

In a world of fleeting trends and ever-shifting digital landscapes, legacy brands face a daunting challenge: how to connect ...

Italian Brainrot is a viral AI-generated meme trend featuring bizarre characters like a walking shark and “Ballerina ...

US fashion designer Willy Chavarria said Saturday he regrets that sandals he created together with Adidas "appropriated" a ...

Mannequins, the lifeless figures that somehow breathe life into sales, one perfectly posed outfit at a time, are the unlikely ...