Persuasion is one of the first skills that I didn’t realize I was honing as I entered the workforce after college. I can trace it back to one of my first jobs in the sales department of Neiman Marcus.

A research paper found that chatbots overall were 10 times more effective than TV ads and other media in changing someone’s ...

When you think of it that way, everyone needs to harness the power of persuasion: to convince other people your idea makes sense, to show investors or stakeholders how a project, or product, or ...

Persuasive and effective business communications are the foundation of any successful organization, regardless of size, industry or geography. The ability to be persuasive and effective in achieving ...

A pair of studies published in 'Nature' and 'Science' both point to the perils of chatbots. Readers are advised to use new ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

Opinions expressed by Entrepreneur contributors are their own. Whether you’re convincing your boss to fund your project or your preschooler to wipe his own hiney after using the bathroom, persuasion ...

How is it that certain people are so incredibly persuasive? Can we all harness those skills? After studying the most influential political, social, business and religious leaders, and trying countless ...

A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...

Think about all the extremely successful people you know. I guarantee they’re incredibly good at selling themselves, selling their ideas — in short, they’re incredibly good at persuading other people.

"The saying goes, 'You catch more bees with honey than with vinegar.' This expression is well-known. Persuasion is truly an ...