At the Miami Grand Prix’s driver’s parade, the sport’s biggest stars rode in drivable Lego cars that took eight months to build. It was as awesome as it sounds.

The field at the Miami Grand Prix took their laps behind the wheel of 10 fully-functional LEGO F1 cars in an incredible display of innovation.

Formula 1 has entered into a partnership with PepsiCo, which will become an official partner until 2030. The global food and ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s ...

MIAMI GARDENS, Fla. -- It sounds like a 10-year-old's wildest dream: Take nearly 400,000 Lego bricks and build a life-size ...

If you're got a dad on the nerdy side, you can't go wrong with a bit of Star Wars themed LEGO. While the Ultimate Collectors ...

Secondly, their cars are made entirely of Lego. Lego’s multi-year partnership with Formula One was first announced at the Las Vegas race back in October 2024, but for the Miami Grand Prix ...

Lego leveraged brand tie-ins to become the juggernaut of the toy-brick world, forming partnerships with intellectual properties such as Star Wars, Marvel, Disney, and Formula 1. As part of that ...