Perhaps Samsung is banking on more selective customers, who prefer the sharper design and exclusive colors of the Galaxy S24 Ultra, being willing to shell out to get these feature

The S25 Ultra also sees the Drawing Assist feature getting a big upgrade. Users can now generate AI images using text prompts and customise the images to different art styles. Admittedly, it isn’t exactly a make-or-break feature but it is definitely one of the phone’s most fun tools.

The Galaxy S25 Ultra is another incremental update to a design growing stale. There is a meaningful change here, but you'll need to hold it.