AI-generated user accounts are the new normal for Instagram and Facebook parent, Meta. Here's how AI influencers and artificial accounts are evolving.

As reported by 404 Media, Facebook and Instagram parent company Meta has hastily deleted a swathe of experimental AI character accounts that were uncovered after a Meta executive indicated such content was "where we see all of this going.

Initial negative responses were around concern about AI-generated "slop" that already litters Facebook and that Meta would be directly feeding into the feeds itself. The more prominent backlash came as people discovered the accounts describing themselves as actual people with racial and sexual identities.