Trying to quickly turn a browser extension into a new revenue stream can backfire—common missteps can damage trust and tank growth.

Perplexity’s Comet browser is a strong first step toward smarter web browsing. But OpenAI’s rumored browser has the potential to go further by offering a more intelligent, personalized and action-ready browsing experience.

The browser is slated to launch in the coming weeks and aims to use artificial intelligence to fundamentally change how consumers browse the web.

OpenAI is planning to launch an AI web browser in the “coming weeks,” according to a report from Reuters. Sources tell the outlet that OpenAI could build its Operator AI agent into the browser, allowing it to book reservations, fill out forms, and complete other tasks on a user’s behalf as it moves toward an “agentic” future.

If OpenAI does start offering users access to its own browser, it would be following Perplexity, which released a browser with agentic AI functions on Wednesday. That browser, Comet, is currently only available to those with a $200 per month Perplexity Max subscription. Opera also released a "fully agentic" browser back in May.

Tuckner’s discovery is reminiscent of a 2019 analysis that found browser extensions installed on 4 million browsers collected users’ every movement on the web and shared them with customers of Nacho Analytics, which went defunct shortly after Ars exposed the operation.

Think Dia's just for shopping? You're in for a surprise - there's so much more it can do, and I'm excited about what's still to come.