Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

Civil rights activists gathered outside the Minneapolis headquarters of Target Corp. on Thursday to call for a boycott of the retailing giant over its decision to roll back its diversity, equity and inclusion initiatives.