Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Sydney Sweeney still loves a pair of blue jeans. The actress, 27, took to Instagram on Friday, August 15, to share photos of ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it ...

Sydney Sweeney returned to Instagram this week to promote a new film, even wearing denim, but didn't comment on her ...

ALBAWABA - Sydney Sweeney is really into blue jeans right now.The 27-year-old actor shared several Instagram photos of ...

Sydney Sweeney’s brother, Trent Sweeney, isn’t fazed by the backlash to her American Eagle campaign ad. Trent, who is in the ...

They were almost paralyzed by their body positivity movement and were cautious about coming across too sexy,” according to retail analyst Gabriella Santaniello, who heads up A-Line Partners.

Actress Sydney Sweeney seemingly brushed off her recent American Eagle controversy as she partied at a karaoke bar with a ...

Hollywood star Sydney Sweeney seemingly brushed off her recent American Eagle controversy as she partied at a karaoke bar ...

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

American Eagle Outfitters wanted to make a splash with its new advertising campaign starring Sydney Sweeney. The ad included “clever, even provocative language” and was “definitely going to ...