You know how you can watch music videos on YouTube, for free, without the need for a subscription? Well, now you can do the same thing on Spotify with your $11.99 per month Premium subscription. Unless you live in the U.

Starting in January in the U.S. and other markets, Spotify Premium users will be able to see ad-free videos, and video creators can earn money off those videos.

Spotify is aiming to give YouTube some competition with its new partner program for video creators and content that goes viral. The music and podcast app announced a new “Partner Program” that monetizes audio and video beyond income from advertising starting on January 2,