If you were to ask any beauty lover their favourite cleansing balm, it’s almost certain ... Why hundreds of women are going wild for Boots' £4.50 lip mask comparing it to £21 luxury buy ...

It’s also a favorite of Malin’s: “The balm is lightweight, smooth and very moisturizing. I love the raspberry-colored Wild Fig lip balm the most, but I also have the non-tinted one ...