Given the complexity of the research, programs, and business operations conducted at the University, graphic design is an essential function that helps communicate the work we do, cultivate conceptual ...

Created as a visual nod to UB's cultural diversity, we have developed a versatile color bar graphic comprised of UB Blue and various combinations from our secondary color palette. This can be an ...

Color is one of those things we often take for granted, yet it has an incredible power to shape how we experience the world—especially in design. Whether you’re creating a sleek website, a bold social ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

Today’s graphic, Web, and interactive designers must constantly adapt to new technologies and a changing visual culture. Our graphic design program places you ahead of the curve. Courses enhance your ...