As president of Volkswagen of America, he pushed the “Think Small” ad campaign that helped create a counterculture icon. By Sam Roberts Carl H. Hahn, a German automobile executive who helped transform ...
Volkswagen have yet to decide whether they will continue to build the Beetle beyond the current generation, but in the meanwhile it is capitalizing on the legend of the original by launching a special ...
Few cars on the road in the post-war period display the kind of recognizable charm and enduring connection to pop culture as the Volkswagen Type 1, commonly referred to as the Volkswagen Beetle. Just ...
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