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Max is going back to name HBO Max

Max is now HBO Max, again — here's how it could impact you

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

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Old is new again: Max is going back to the name HBO Max

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Warner Bros Discovery revives HBO Max branding for global push

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Max was an all-time bad rebrand

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HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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Max Is Changing Its Name Back to HBO Max (Again)

This DC superhero is confirmed to appear in 3 upcoming shows and movies — including 'Superman' and 'Peacemaker'

The trailer kicks off with Chris Smith, aka Peacemaker (John Cena), interviewing for the Justice Gang. In the room interviewing him are Maxwell Lord (Sean Gunn), Kendra Saunders, aka Hawkgirl (Isabela Merced) and Gardner.

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Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

3hon MSN

The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Task: HBO might have the show of the year from Mare of Easttown creator

HBO has revealed the teaser trailer and release date window for Task, an upcoming crime drama from Mare of Easttown's creator.

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The 37 Best Movies on HBO and Max Right Now (May 2025)

If you're looking for something good to watch, you'll find it on Max. A note about how this list was made: In the interest of keeping it relevant, we're emphasizing movies recently added to HBO ...

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The 30 Best Movies on HBO and Max Right Now

This article is updated frequently as titles leave and enter Max. *New additions are indicated with an asterisk. HBO Max is now Max ... Just because a movie no longer appears on this list doesn ...

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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie

Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a quick,

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HBO Max New Movie Brings You Back to 2010 and One of Its Best Movies

HBO Max has a new movie that brings subscribers back to 2010 and one of its best movies. At the 83rd Academy Awards in 2010, The King’s Speech notably won Best Picture that year, beating out The ...

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Harry Potter TV show: everything we know so far about the upcoming HBO adaptation

The Harry Potter TV show will debut on HBO in 2026 or 2027. Magical news, though we're wishing it were sooner.