If you’re looking to solve problems more effectively, the key might not be in finding the right solution but in understanding how perception shapes our reality. Our perception influences ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Past neuroscience and psychology studies have shown that people's expectations of the world can influence their perceptions, either by directing their attention to expected stimuli or by reducing ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Consumer definitions of sustainability are often different than industry definitions. Understanding consumer preferences and opinions of sustainability within the dairy industry can help dairy product ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

The Science of It: We all perceive the world around us in different ways. But how does it all work?

Magicians have long exploited quirks in our perception of the world to make us experience the impossible. Now, at the MAGIC Lab at the University of Plymouth, UK, psychologist and magician Gustav Kuhn ...