Uber Ads said it sees further growth potential in areas such as programmatic, measurement, and playable ads.

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Uber vehicles may soon look a lot more like a traditional taxi as the company will partner with Adomni for digital advertisements placed atop vehicles part of the ride-hailing service. AdWeek first ...

Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded the ...

Having expanded its in-app advertising offerings last October with the launch of Uber Journey Ads, ride-hailing and delivery service Uber Technologies has grown its advertiser base by 80% year over ...

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Back in 2019, when profitability was still a dream for Uber, some anonymous source leaked to Reuters that the company was working on an alternative revenue stream that might get it over the top. The ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an awkwardly low bar. A viewable ad, by the IAB’s accepted definition, is one in which ...

Big stars and long timelines are the secret ingredients to making a Super Bowl ad worth it, according to Uber CEO Dara Khosrowshahi. While many of the ads end up becoming pop culture references ...

Football fans are not happy with Matthew McConaughey’s latest Uber Eats commercials. Uber Eats started rolling out their latest batch of ads on Sunday, January 25, during the AFC Championship game ...

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...