TikTok has announced the launch of TikTok Travel Ads — the first TikTok ad format built from the ground up with travel in mind. Powered by Smart+, Travel Ads is a catalog-based performance solution ...

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. After several months of testing, TikTok on Monday officially introduced Travel ...

TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during the discovery and booking phases. Why now. Travel is one of TikTok’s ...

Building on its recent hospitality in-app monetization program, TikTok is launching AI-powered “Travel Ads” -- the company’s first ad format designed specifically for travel brands. Travel Ads, ...

Engagement volumes (EV) -- the incremental increase in consumers' online interaction with ads in the moments after airing a television advertisement -- continue to surge online in the travel industry.

Hilton is supporting the introduction of its first global brand platform, called “Hilton. For the Stay,” with a new advertising campaign, per a press release. Creative focuses on the benefits of ...

After a record-breaking 115.1 million viewers tuned in for last year's Super Bowl, companies across all industries, including travel, are putting up big bucks—$7 million for 30 seconds of air time to ...

Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, ...

Google Travel and Search are rewriting the rules for ads when it comes to traveling, in preparation for post-pandemic customers. That’s based on recent reports detailing Google’s shift in direction ...

The Super Bowl always delivers on quality entertainment for the masses, whether you’re a fan of the actual football, the half time show, the commercials, or just the food that comes with it all. I ...

Travel Ad Network said Oct. 10 that it signed a deal to become exclusive sales representative for RandMcNally.com, the fourth-largest mapping and driving directions Web site. The New York-based ...