Asheville, North Carolina. Breathtaking Blue Ridge Mountains, historic charm and a booming craft beer scene — it's no wonder tourism is exploding here. But beneath the glossy brochures lies a hidden ...

Roger Federer was seen along with Hollywood actress Halle Berry in an ad video for Switzerland Tourism aimed to further boost ...

A tourism campaign ad for Norway that is full of "Norwegian self-irony" has gained millions of views. But will it bring in more visitors?

As a refreshing alternative to the standard tourist board video format showing countryside vistas and coastal waters, Visit Oslo’s latest short has gone viral. Including phrases such as “I wouldn’t ...

Tourism marketing agencies in South Florida are raising concerns about legislation that could shift funding away from advertising to property tax relief. Why it matters: The legislation concerns the ...

As TV becomes even more digital and people cut the cable cord further, expect it to compete directly for destination marketing social media advertising dollars. Tourism agencies are investing more of ...

The West Volusia Tourism Advertising Authority has again received the state's top tourism award, this time for a locally brewed initiative. The organization's "CoolCraft Beverage Trail," a campaign ...

SEATTLE — A Seattle City Council committee has recommended establishing a new business improvement area to help support funding for tourism advertising for the next 15 years. The economic development ...

Australian tourism officials are banking on Kylie Minogue to convince British tourists to take a break from all the political drama at home and take in the sights Australia has to offer. The ...

BISMARCK — North Dakota will continue featuring actor Josh Duhamel in tourism advertising, but the famous native son won't be returning home for any photoshoots on his new contract with the state. The ...

A new international awards initiative has been launched to promote sustainability in tourism advertising. The GreenWorking Awards, created by the International Committee of Tourism Film Festivals ...