From higher earning potential to in-demand skills, an MBA with a marketing concentration comes with a lot of benefits. Businesses in every industry need a marketing strategy to connect with their ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...

Marketing and Finance are the two most popular MBA specialisations, and both have become extremely important for helping economies. This leaves students with a tough choice about which one is better; ...

When online learners join weekly live sessions for Marketing in Our New Digital World, they’re left with a memorable experience – and maybe even a digital memento. The fully online Gies Business MBA ...

Overview: Employers are increasingly seeking MBA graduates with expertise in data-driven decision-making, digital transformation, and strategic leadership.MBA h ...

Whether it’s a tweet, a print ad campaign or just yelling about a product, good marketing is a critical component for any business. As technology changes, marketing does too, and employers want ...

Assistant Dean Bruce DelMonico explains why MBA graduates are uniquely well-positioned to navigate challenging times.

The marketing major provides you with the customer behavior and marketing analytics tools needed to create lasting customer advantage. It also provides marketing strategy frameworks that enable firms ...

Lead with purpose. Shape the future. Calvin’s MBA is built for professionals who want more than a credential—it’s for those ready to lead with purpose, innovate boldly, and make smart, strategic ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...