In a world where fashion trends come and go with every season, Swiss watch brands endure as the ultimate standard of craftsmanship and prestige. These timepieces are far more than instruments for ...

No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

On Thursday night, President Donald Trump announced he was escalating tariffs against Switzerland to a potentially devastating 39%. That figure is even higher than the original 31% levy Trump ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...