Since the beginning of time, the human race has found it necessary or highly desirable to persuade others to do or act as requested. Often, the request for action is satisfied. When the request or ...

Does it bring people closer to understanding? Or does it simply deepen division and reinforce what people already believe?

The enthymeme, a powerful rhetorical tool, leverages the art of implicit reasoning to persuade audiences. Rooted in ancient Greek rhetoric, it presents an incomplete argument, inviting listeners or ...

Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...

Though it may be the particular purview of philosophers and Vulcans, we all use logic to find some semblance of objective truth. Most people like to think of themselves as reasonable beings, so a ...

What does a man born in 384 BCE have to teach the modern writer? A lot. When I teach persuasive writing, participants are often amazed to learn that Aristotle, the Greek philosopher who taught the ...

PORTLAND, Ore. (KOIN) — Tuesday marks the first live debate between the presidential nominees who will go head-to-head in November, former President Donald Trump and Vice President Kamala Harris.

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

The Department of Rhetoric, Film, and Screen Studies takes an interdisciplinary approach to the study of human communication focusing on the intersectional nature of meaning and knowledge. Our courses ...

Ryan Leack does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...