As a tennis player, hitting on target shots is naturally the most important thing, but looking the part comes a very close second. With the likes of Emma Raducanu signing multi-million pound deals ...

Kith is officially making a name for itself in the world of tennis style. The New York City-based apparel brand reunited with Wilson to create an elevated tennis collection featuring on and off-court ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. The On foray into tennis keeps growing. Already with The Roger ...

Add Yahoo as a preferred source to see more of our stories on Google. Sure, “tenniscore” has been a trending theme for a few years now, but it’s come a long way from what was once an updated take on ...

Tennis culture has gone mainstream once again. With that growing popularity translating to increased participation and media mentions, an influx of activewear brands have stepped in to offer an ...

Add Yahoo as a preferred source to see more of our stories on Google. Tennis footwear and apparel sales continued to grow in the U.S. as racquet sports — namely pickleball — persistently gain momentum ...

This year's U.S. Open tennis tournament is showcaseing throwback styles in athletic apparel. Wilson's new collection, inspired by 2003 and worn by many players in the tournament, features a minimalist ...

Andre Agassi busted open the world of tennis fashion in the late 1980s (but he didn’t mean to). Roger Federer swung that style back in a new direction. Now Carlos Alcaraz, Taylor Fritz, Jannik Sinner, ...

Calling all Iga Swiatek and Ben Shelton fans: You’ll soon be able to take the court in your own tennis matches wearing the same On kits as your favorite players. The Swiss sportswear giant recently ...

It’s all over the Miami Open. Josh O’Connor (as Patrick): “Tashi Duncan. She is going to turn her whole family into millionaires. She’ll have a fashion line, a foundation.” Zendaya’s serving the style ...

Boast, the classic tennis brand founded in 1973, has become the official apparel sponsor of the Garden Cup, which takes place Dec. 4. Boast will be outfitting officials, event staff and ball persons ...