For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

In unsettled economic times, young viewers are especially willing to accept advertising to save money on subscriptions.

The St. Louis Cardinals are taking over their own sales of local TV ads, with the decision coming at a time when the team ...

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about ...

NEW YORK—Television advertising remains an effective means to market and influence younger baby boomer and Generation X consumers approaching retirement age, according to the findings of a study from ...