Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

Some seasons sneak up on you. You look back at the baits you leaned on, and you realize you... The post Lures you should be ...

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

New baits are one of my favorite categories of products. They fill anglers with dreams of finding the lure that will result in a fish on every cast. Is that realistic? No, but it’s fun to dream. And ...

Do you wince when a $7 lure snaps off on the bottom? Does it really hurt when a $10 bait winds up in a tree you can’t reach? Of course, it does, but to quote Robert Duvall in Days of Thunder, “rubbin’ ...

After seeing the lifelike action of the Rose Kuli Multi-Jointed Swimbait on a Facebook test video, I decided to investigate the lure a little more. I’d never heard of Rose Kuli — a company that ...