Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the ...

Apple’s streaming service gets harder to tell apart from its streaming app, box

Apple has lightly rebranded its video-on-demand streaming service. The Netflix rival that has brought us critically acclaimed ...