Razor-sharp cheekbones and heavily contoured jawlines have dominated our feeds for quite some time, but the beauty tide is turning. From red carpets to runways, both beauty experts and novices are ...

As we settle into spring, beauty’s latest vibe is clear: soft glam is blooming. Think: radiant skin, diffused blush, and a glossy lip that feels more effortless than edited. But don’t confuse this ...

Much to the joy of my inner angsty teen, soft goth makeup is making a comeback in the beauty scene. A zillennial whose had consecutive emo and goth eras—colored strips in my hair, piercings in ...

Ever notice how some beauty trends from the past just seem to work better as we get older? In 2025, women over 40 are bringing back classic makeup styles that feel fresh and easy to wear. These looks ...

Goth is back, but this time, it’s softer, more chic, and easier to wear. Soft goth makeup has taken over Instagram, with over a million views on tutorials, and we have no doubts as to why: it gives ...