Smokey Bear, the iconic figure of wildfire prevention, is celebrating his 80th birthday on Aug. 9. A central element of the celebration is the Smokey Bear Reading Challenge that runs through Nov. 28.

Throughout the past 70 years, there's been one person, or bear rather, who has been responsible for educating the world about the dangers of forest fires. Smokey the Bear, the beloved spokesperson for ...

Who’s the most famous New Mexican? For Rep. Harlan Vincent, R-Glencoe — a former fire chief — it’s Smokey Bear. The U.S. Forest Service’s most recognizable mascot has been educating the public about ...

MCCALL, Idaho — Born in New Mexico in 1944, Smokey has dedicated his life to preventing human-caused fires. To celebrate Smokey's 80th birthday, the Payette National Park is hosting a birthday party ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

The longest-running U.S. public service ad turns 80 today. We're taking a look back at Smokey Bear's origin and the evolution of his message. Smokey Bear turns 80 this year. Did he help prevent forest ...