Marketers around the globe face challenges of constant adaptation to consumer needs, an ever-changing economy, and keeping tabs on micro- and megatrends. This is so much to tackle that even experts ...

The only way to succeed as an entrepreneur–especially when you’re up against larger competitors–is to “get on the side of change.” Amid the global pandemic, when so many norms have been turned upside ...

Jay Conrad Levinson, Author, Seth Godin, Author, Various, Author William Morrow & Company $23 (0p) ISBN 978-0-380-97410-8 There is a lot to like in this latest offering by the authors of The Guerrilla ...

Back in 1999 Seth Godin changed the relationship marketing landscape with the concept of ‘permission marketing’. He predicted the end of interruption marketing and a new era of customer opt-in and ...

Seth Godin writes the most popular marketing blog (https://sethgodin.typepad.com/) in the world and is the author of the bestselling marketing books (https://www ...

David Gardner asks the author where the next big pain points are liable to be for some of the world's most popular businesses. David Gardner: Let's stay with some of the cheaters of our time. In this ...

Opinions expressed by Entrepreneur contributors are their own. Seth Godin is a living tsunami of productivity. He’s an entrepreneur who’s been inducted into both the Marketing Hall of Fame and the ...

While we all do our best to make sense of a world in which incessant change is the norm, marketers have an extra challenge; staying ahead of the tsunami of cultural, technological, political, and ...

Well, well, well. Once again, a relatively innocuous post about marketing ("How Branding Can Kill Your Profit") has twisted the shorts of a plethora of marketing folk. But marketeers are desperately ...