Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific ...

The chief tools of sales promotion are discounts (“sales”), distribution of samples and coupons, the holding of sweepstakes and contests, special store displays, and offering premiums and rebates. All ...