Microsoft might be getting ready to launch an ad-supported version of at least Xbox Cloud Gaming in the future, according to a report from The Verge. Sources have told the site that Microsoft has ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge. Thursday marked the launch of the audience measurement ...

Artificial intelligence industry darling OpenAI Group PBC is reportedly mulling the idea of embedding advertisements into ChatGPT’s responses amid pressure from investors to start making money from ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage ...

Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended, the report ...

Xbox is reportedly close to announcing a new ad-supported version of its game streaming service. Apparently, Microsoft has been internally testing ad-supported cloud streaming with employees, letting ...

Liftoff’s 2025 Non-Gaming Ad Monetisation Trends Report reveals ad revenue for non-gaming apps has doubled year-on-year, growing by 116 per cent. For entertainment apps specifically, revenue growth ...