LONDON, UK –– Aardman has joined forces with Levi Roots to produce his first ever above-the-line advertising campaign for Reggae Reggae Sauce. The £2m campaign, created by JWT London, encourages ...

Keith Valentine Graham was born June 24, 1958 and is better known as Levi Roots. He is a British-Jamaican reggae musician, television personality, celebrity chef and businessman. Levi was born in ...

Ever since musician, chef and entrepreneur Keith Valentine Graham – better known to you and me as Levi Roots - was scooped up for his signature Reggae Reggae Sauce on Dragon’s Den in 2007, the ...

People get ready: just a week remains for reggae king Barrington Levy’s Bermuda comeback. Two years on from kicking off Cup Match with trademark energy, Levy will bring dancehall and the detour posse ...

Levi Roots just entered the Celebrity Big Brother 2024 house alongside the likes of Sharon Osbourne, Louis Walsh, and Fern Britton – but how did he fare on Dragons’ Den and what has he done since? The ...

In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions Reggae singer and chef Levi Roots strummed his way into the Den ...

Earlier today, Supreme presented its latest collaboration paying tribute to some of Reggae's finest. As part of their 2016 summer deliveries, the New York City-based streetwear brand has unveiled a ...

Despite the lack of faith from some Dragons’ Den investors, Levi was able to take his investment and turn Reggae Reggae sauce into a multimillion pound business, now worth more than £30million, with a ...