The “Made the Hard Way” Red Wing Shoes billboards along Hennepin Avenue in Minneapolis are part of a major rebranding campaign that stretches from Minnesota and Toronto to Tokyo and Amsterdam. The 120 ...

Minnesotans are all familiar with Red Wing shoes. The company started in 1905 in Red Wing, Minnesota and has remained there ever since. Photojournalist Bill Middeke went down to scope out the Red Wing ...

That’s more than a tagline for the shoe maker. It’s an all-encompassing strategy for how to operate a business. In that ...

Legendary movie star Steve McQueen loved the fast track, and always wore the same pair of Red Wing boots. Minnesota’s Red Wing Shoes partnered with his family, in particular granddaughter Molly ...

Red Wing Shoe Company was ahead of the curve in 1964 when it introduced Vasque as a standalone shoe brand focused on technical hiking, just as the sport was beginning to grow. But as competition got ...

Red Wing Shoes is running a global ad campaign, ranging from “Made the Hard Way” billboards in Minneapolis to a January 15 contest in Brooklyn, New York. The rebranding effort, which stretches from ...

Red Wing turns 120 years old in 2025, and to celebrate, the quintessential American boot brand is rolling out a special collection of three archival designs built to exact historical specifications.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Red Wing Shoes is set to launch ...

Local tannery workers who make products including the leather for Red Wing Shoe Co. are on strike, the labor union announced. About 65 workers at Twin City Tanning in South St. Paul are on strike ...

Back in 2023, Red Wing fanatics like myself lost our minds when we heard that an ultra-rare Classic Moc style, exclusive to the Japanese market except for a few rare appearances, was becoming ...