In professional soccer, it has transformed Red Bull Salzburg into one of Austria's leading first division clubs by signing impact players and using innovative marketing to increase attendance.

Los Blancos resume their quest for an automatic qualification spot as they host Austrian outfit at the Bernabéu.

Jürgen Klopp's charm offensive as Red Bull's head of global soccer began in Salzburg, Austria, when the former Liverpool ...

Yet another easy night at the office — rarely tested, facing just 2 shots on target in the game. Was effective off his line, ...

Austria’s Red Bull Salzburg, and the U.S.’s New York Red Bulls, among others, Red Bull has bankrolled professional soccer. In the Bundesliga, there’s considerable anti-Leipzig sentiment ...