Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.
Carlos Netto is Co-founder and CEO of Matera, a software company he founded over 30 years ago in Brazil. QR codes are all around us—in stores, at the gym, in restaurants and even on TV. These URL QR ...