Tuesday should have been a triumphant night for the NWSL’s latest expansion team, but less than a day after a packed event in downtown Boston to officially launch BOS Nation’s team name and colors, ...

The Television Publicity Executive Committee has launched its fourth annual TPEC Awards, an event that honors the best publicity campaigns in the television industry. This year, two new categories are ...

There’s a standard cycle in the agency world: Clients bring us a sales goal and ask us to build a campaign that delivers an ROI. In the age of lead generation, this is our happy place—especially given ...

TPEC (Television Publicity Executive Committee) has announced the recipients of the annual 2025 TPEC Awards, honoring publicity campaigns across television. The TPEC Awards were held in Los Angeles, ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

The Home Office of the U.K. government is set to launch a publicity campaign attacking end-to-end encryption, citing child abuse fears. The main objective is to sway public opinion against Facebook’s ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

In today's dynamic digital landscape, agility and precision are paramount for marketers aiming to cut through the noise and connect with their audience. With that in mind, my team and I, drawing ...

TPEC (Television Publicity Executive Committee) has announced the recipients of the annual 2025 TPEC Awards, honoring publicity campaigns across television. The TPEC Awards were held in Los Angeles, ...