Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Ann Padley and Jenny Millar, co-authors of The Pricing Sprint and leaders of the consultancy Untapped Pricing, explore why ...

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

While the zero-price effect lowers the entry bar and can fuel growth, it doesn’t guarantee easier conversions and carries ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

PepsiCo outlines its 2026 growth strategy, highlighting revenue projections, product innovation, cost reductions, and ...

Monster Beverage Corporation’s MNST pricing strategy is quickly becoming one of its most powerful profitability engines, ...

In the rapidly evolving smart home market, security pros play a pivotal role in bridging innovative technologies with end-user expectations. The lines between security products and smart home products ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Whether you’re a freelancer or a small business owner, figuring out how much to charge for your products or services can be tricky. There’s plenty of math involved, in addition to knowing your ...