If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

The findings are the latest example of how the notion of a single price is breaking down in the digital age, a trend ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

Deodorant, detergent, granola bars, cookies, underwear. Shop for any of these every day items and you’ll scan not one but at least two, sometimes three different prices crammed underneath them on the ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

As an adviser to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies, usually driven by competitor prices or cost plus a reasonable margin. I ...

While the zero-price effect lowers the entry bar and can fuel growth, it doesn’t guarantee easier conversions and carries ...

On August 23, USDA began hearing testimony on proposals to amend the Federal Milk Marketing Order system. The 21 submitted proposals have been categorized under six different subjects by USDA. The ...

I’ve met hundreds of founders over the years, and most, particularly early-stage founders, share one common go-to-market gripe: Pricing. For enterprise software, traditional pricing methods like ...