You finally shipped something people want. A few users are converting. Revenue exists, technically. But every time someone ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing shapes customer perception, unit economics and long-term viability. This is ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age when shoppers are armed with more information and higher ...

Consumers may be unknowingly facing higher prices for the same products thanks to a controversial practice called surveillance pricing, according to a new report from Consumer Watchdog. The nonprofit ...

There are about 359 million businesses worldwide, with an average of 10 million new businesses annually. Let that sink in. Competition is rife in every industry, making standing out much harder. This ...

Discover how drip pricing affects consumers by revealing hidden costs later in the buying process, and learn its prevalence ...

Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Some customers are becoming suspicious of loyalty apps. A columnist for the Washington Post wrote in October about his realization that the Starbucks app was showing him fewer promotions during the ...