You might not think of Pop-Tarts as adventurous, but the brand has tried tons of things since popping on the scene in '64.

LOS ANGELES -- Kellogg's Pop-Tarts is rolling out five new flavors, one of which has bacon lovers in mind. In December, a bacon and maple-flavored Pop-Tart will be out for a limited time. It features ...

Finally, I can have Girl Scouts cookies for breakfast without seeing deep concern in my partner’s eyes. Yes, those mad Pop-Tart scientists figured out how to turn round cookies into rectangular ...