We have an epidemic. The virus is known to travel on paper and transmit over the keyboard: it jumps from old lawyer to young lawyer, preys on the inexperienced and insecure lawyer, and thrives in the ...

As a founder, you’re in a perpetual state of persuasion. Selling a ground-breaking product, sharing a novel idea, or boosting your team’s morale–all demand the power of persuasive writing. Here are ...

We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...

What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...