Bacardi-owned distiller Patrón is hoping to get around a tequila regulator’s strict rulebook on additive-free claims with a lighthearted, faux-redacted marketing campaign. It is also hoping the ads ...

Patrón says all the tequila it has ever made since 1989 has been free of additives. The brand is now ready to get loud and ...

Patrón says it is continuing to have a “construction conversation” with Mexican authorities after a dispute over the brand’s additive-free tequila marketing campaign, which debuted in February. Patrón ...