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Struggling to Explain What You Sell? This Beverage Brand Was Too — Until It Tried This 4-Step Fix

When O2 launched in 2014, it called itself an "oxygenated recovery drink." What's that? It means it's infused with oxygen to improve recovery. O2 was marketed to young men who exercise hard, like its ...
The Drum

O2's chief marketing officer on its digital plans for English Rugby sponsorship extension

O2’s decision to renew ties with the Rugby Football Union (RFU) marks a new chapter in the longstanding relationship, one which will move beyond brand awareness and capitalise on the evolving nature ...