Following its big Switch 2 presentation, Nintendo revealed in an interview with the team behind the console that one of the (arguably better) names the company was considering before it landed on ...

From the Halo TV show to God of War, here’s what video game companies spent millions of dollars showing to football fans God of War Microsoft Nintendo PlayStation Pokémon If the job of an ad is to ...

Nintendo’s highly anticipated Switch 2 is due for release on June 5 of this year (disastrous US pre-orders went live today), and with the launch date rapidly approaching, I thought it might be fun to ...

Forbes contributors publish independent expert analyses and insights. I write about video games, technology and pop culture. Let’s get this out of the way: Super Mario Odyssey might be the best ...