EL SEGUNDO, Calif. — Mattel Inc. is taking its Brave Barbie initiative global with another character. Timed with Childhood Cancer Awareness Month, the toymaker unveiled the newest Brave Barbie dolls ...
EXCLUSIVE: Two years after the record-setting release of Barbie, the feminist live-action take on Mattel’s iconic doll that became a cultural phenomenon, Illumination and Mattel Studios have finalized ...
For more than six decades, Barbie has empowered generations to dream big and believe they can be anything, bringing stories to life with innovative product and inspiring content that encourages ...
CLEVELAND, Ohio -- Once self-described as “Just a kid from Akron” LeBron James first joined the Cleveland Cavs, then the Miami Heat, next the L.A. Lakers and now he’s joined Mattel’s Barbie team as a ...
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced ...