New Balance has launched a head-to-toe ad and TV campaign entitled "Quiet Noise,'' featuring the hard behind-the-scenes ...

I’ve spent nearly two decades monitoring the ebbs and flows of product releases across a variety of industries, from cars and tech to fashion, watches, and outdoor gear. And I’ve rarely seen any ...

Javed is a senior editor at TIME, based in the London bureau. Javed is a senior editor at TIME, based in the London bureau. (To receive weekly emails of conversations with the world’s top CEOs and ...

Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff. Justin ...

“We were sort of playing Scorsese, casting for a movie.” That’s how Andrew McGarty, New Balance’s director of sports marketing for global football, described his company’s early steps into the world ...

If New Balance never designed another new sneaker again and lived off of perennial favorites and archival reissues, it would do just fine. But the Boston-based athletic company is not one to rest on ...

For a couple of years now, New Balance sneakers have been creeping steadily upmarket. But while the Boston footwear Goliath has garnered attention with limited-edition collaborations and premium riffs ...