Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Appcase blog. Once you have a killer app marketing strategy in place, it’s ...

Mobile app development companies and mobile app developers have by now realized that app marketing is an intrinsic part of the mobile app development… Mobile app development companies and mobile app ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Smartphones’ capabilities are increasing every year—and so is the amount of time people spend on them. In fact, the average person in the U.S spends about four and a half hours on their phone each day ...

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption ...

The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” Chick-fil-A is paving a new way to connect to target ...

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, reflecting the ongoing evolution of mobile environments and the increasing ...

Opinions expressed by Entrepreneur contributors are their own. Ever look at a family that should be spending time together, but instead, everyone is on their phones scrolling while focused, bored or ...