The old identity belonged to a very different era.

McDonald's is struggling with the uncertain economy as much as any other fast food chain, but it hopes to come out on top in 2026 by implementing these changes.

Well, the change hasn't happened overnight. McDonald's began distancing itself from playfulness in the early 2000s, chasing a ...

At McDonald's, the meal doesn't begin (as epicures say) at the eyes — at least, not in the traditional sense. Before patrons behold their yellow-paper-wrapped Big Mac, they're laying eyes on Mickey ...

McDonald’s earned the title of “Most Effective Brand” in the inaugural Effie Effectiveness Index, which ranks brands by measuring the results of 40 worldwide marketing and advertising competitions ...

McDonald's Just Added a Brand-New Burger to Their Menu -- And Fans Couldn't Be Happier originally appeared on Parade. More so than most iconic fast food chains across the globe, McDonald's is always ...

McDonald's (NYSE:MCD) is partnering with Nike on a co branded sneaker launch aimed at reinforcing its presence in pop culture and youth culture. The company is also highlighting its localized menu ...