Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Modern marketing has never been more precise. Algorithms can identify ...

SAN RAMON, CA - September 08, 2026 - PRESSADVANTAGE - Boomcycle Digital Marketing, a San Ramon, California digital ...

SAN FRANCISCO, Jan. 6, 2025 /PRNewswire/ -- As we prepare for a transformative year in digital marketing, the spotlight is on AI and groundbreaking technologies reshaping marketing accountability. To ...

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet ...

Most marketers understand the importance of performance measurement and the need for ongoing optimization of all marketing efforts. While the need for this is obvious, the correct application of the ...

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

HONOLULU, HI - September 08, 2026 - PRESSADVANTAGE - Yamane Marketing Group LLC has added Answer Engine Optimization to ...

STERLING, Va.--(BUSINESS WIRE)--Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Optimizer a new closed-loop ...

Companies spent more than $1 trillion globally on marketing in 2017, by one estimate. This puts CMOs squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this ...